"This is the one and only paint that's on the market that's designed to actually absorb moisture. If you take Lilypad paint and apply it to the wall, the film will actually absorb excess humidity as it starts filling the room, and then, when it dries, it resets itself by slowly letting it back into the space. So it's regulating humidity, Dr. Stein said."
"Whether or not Lilypad can break through as a scaled, sustainable business in the nearly $36 billion North American paints and coatings market, time will tell. Competing with the sector's giants, PPG Industries (US), The Sherwin-Williams Company (US], Axalta Coating Systems (US], RPM International (US) and BASF SE (Germany), will be no mean feat, given the ongoing research and development commitments and investments these industry leaders pour into innovation. At least for the moment, Lilypad appears to be out in front with a technological moat."
Lilypad is a paint and primer system engineered to act as a dehumidifier by pulling moisture from the air, absorbing humidity as it rises and returning it as humidity falls while contributing to room temperature regulation. The primer controls vapor flow to direct moisture into ventilated spaces rather than wall cavities, releasing trapped vapor like a one-way valve so walls remain dry. One gallon of Lilypad can absorb more than a soda can's worth of water. Financial backing from major homebuilders targets reduced moisture-related complaints, callbacks and litigation. The product faces strong competition but currently claims a technological moat.
Read at www.housingwire.com
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