"It used to be the case that there was only one color of the year: the Pantone Color of the Year, which has been called the new "it" color for more than two decades. But in recent years, other paint companies and even stain companies have gotten in on the action to predict the next hot color for the year to come."
"To choose these colors of the year, marketing specialists scour runways, buying trends, auto trends, tech trends, and even food trends (Yes really!) This year I ate a meal that was all Warm Mahogany-themed) to determine the colors people are gravitating toward in and outside of their homes. And the editors at Apartment Therapy have been keeping track so you don't have to."
Pantone no longer holds sole influence over the color of the year as other paint and stain companies now release their own picks. Marketing teams analyze runways, retail behavior, automotive design, technology, and even food trends to inform color forecasts. Examples of trending tones include Warm Mahogany. Color-of-the-year selections will appear across paint, decor, accessories, and textiles. Consumers can adopt these colors through accents or full applications depending on preference. A consolidated roundup of 2026 choices from multiple brands enables mixing and matching for an updated, on-trend home aesthetic.
Read at Apartment Therapy
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