The National Association of Home Builders (NAHB) highlights a growing demand for aging-in-place renovations among older Americans, driven by economic factors and demographic trends. High interest rates and market volatility have dampened wealth effects, disproportionately impacting those aged 55 and older who hold most corporate equities. Nonetheless, the aging-in-place concept remains popular, with significant familiarity among consumers. As the population ages, common home modification projects like grab bars and curbless showers are increasingly sought after, reflecting the ongoing need for home renovations in a rapidly growing older demographic.
As the population ages, the need for home renovations is expected to increase, driven by a rising number of older Americans seeking to age in place.
Economic volatility has dampened wealth effects, particularly affecting older adults who hold the majority of corporate equities and mutual fund holdings.
NAHB reports that awareness of aging-in-place concepts among consumers remains high, with 96% of remodelers noting familiarity as of Q1 2025.
The types of projects most common among aging-in-place modifications include grab bars, curbless showers, higher toilets, and wider doorways.
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