"Plastic water filter jugs have long been a popular option, but growing concerns around plastic waste, convenience and ongoing maintenance are driving interest in alternative solutions. Puure®, a water filtration brand operating in the UK, has developed a stainless steel tap mounted water filter designed to challenge the role of traditional plastic filter jugs. Rather than relying on refilling a jug and replacing plastic components, the system attaches directly to the tap and filters water instantly as it is used."
"Increased awareness around contaminants such as PFAS, pesticides and chlorine by products has contributed to a rise in household filtration adoption across the UK, particularly in urban areas. Sustainability and durability were key considerations in the development of the product. The stainless steel casing provides a reusable alternative to plastic housings commonly found in filter jugs, while replaceable cartridges allow the system to continue operating without generating unnecessary plastic waste."
Puure® has created a stainless steel tap-mounted water filter that attaches directly to the tap and filters water instantly, eliminating the need to refill jugs or store plastic units. The system uses activated carbon and fine filtration to improve taste and clarity while targeting impurities like PFAS, pesticides and chlorine by-products. The stainless steel casing enhances durability and reusability compared with plastic housings, and replaceable cartridges extend system life without unnecessary plastic waste. The product aims to reduce reliance on bottled water and plastic jug filters and aligns with household trends favouring practical, sustainable kitchen upgrades.
Read at London Business News | Londonlovesbusiness.com
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