"Yevhenii Avramenko + 12 More SpecsLess Specs Yevhenii Avramenko Text description provided by the architects. Njoy is an educational space and a modern sex shop that combines intimate education with the exploration of closeness and embodiment. See allShow less About this office Published on August 31, 2025Cite: "Njoy Shop / Nastia Mirzoyan" 31 Aug 2025. ArchDaily. Accessed . ISSN 0719-8884"
"Njoy is an educational space and a modern sex shop that combines intimate education with the exploration of closeness and embodiment."
Njoy functions as both an educational space and a modern sex shop, integrating intimate education with exploration of closeness and embodiment. The program merges retail and pedagogical elements to situate products within a learning framework that foregrounds embodied experience. The environment emphasizes experiential engagement, tactile exploration, and informed discovery to support visitors’ understanding of physical and emotional intimacy. The combined model encourages consent-focused practice, personal reflection on embodiment, and normalization of intimate education as part of broader wellbeing and relational literacy.
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