"Retail and hospitality design is one of those rare territories where architecture gets to perform on multiple levels at once. It is not just about function or spectacle, but about storytelling, how materials, light, circulation, and atmosphere come together to momentarily detach visitors from the outside world and immerse them in a carefully choreographed experience. The newly opened Maison Louis Vuitton Sanlitun in Beijing is a compelling example of this ambition realized at an urban scale."
"Designed by Jun Aoki for Louis Vuitton, the flagship is located in Beijing's energetic Sanlitun district. The building brings together retail, hospitality, and exhibition spaces within a single vertically organized envelope, offering an experience that unfolds floor by floor rather than spreading outward. In doing so, it rethinks what a luxury flagship can be in one of the city's most intense commercial neighborhoods."
Maison Louis Vuitton Sanlitun occupies a vertical program of retail, hospitality, and exhibition spaces, organizing experiences floor by floor within Beijing's Sanlitun district. Jun Aoki's design emphasizes material depth and calibrated transparency to respond to intense urban visual noise rather than compete with it. The facade draws from Taihu scholars' rocks, translating eroded, organic contours into individually hand-curved glass panels. The glass combines translucent and dichroic properties, producing chromatic shifts with sun angle, weather, and movement. The layered, tactile surface reads as sculptural up close and as shifting reflections at distance, mediating between city and interior.
Read at Yanko Design - Modern Industrial Design News
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