"Rahwan and colleagues' Perspective article proposes using experimental methods to predict how future technologies will affect human behaviour (). One angle that is not covered is how encounters with new technologies can transform users' values and preferences in ways that are impossible to predict ( L. A. Paul Transformative Experience; Oxford Univ. Press, 2014). doi: https://doi.org/10.1038/d41586-026-00209-4Competing Interests The authors declare no competing interests."
"Rahwan and colleagues' Perspective article proposes using experimental methods to predict how future technologies will affect human behaviour (). One angle that is not covered is how encounters with new technologies can transform users' values and preferences in ways that are impossible to predict ( L. A. Paul Transformative Experience; Oxford Univ. Press, 2014). doi: https://doi.org/10.1038/d41586-026-00209-4Competing Interests The authors declare no competing interests."
Experimental methods attempt to forecast how future technologies influence human behaviour. Forecasting assumes stable preferences and predictable responses to technological change. Encounters with novel technologies can produce transformative experiences that alter core values and preferences. Such transformations can be impossible to predict prior to the encounter itself. Predictive experiments therefore face intrinsic limits when technologies change the evaluative frameworks individuals use. Addressing these limits requires attention to transformative potential, philosophical insights into value-change, and caution in relying on experimental forecasts for policy and design.
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