Sisyphus in the Kitchen: The Tradwife Brand and the Closed Menu of Women's Lives

“Make America Great Again” relies on longing for an ordered, stable past without defining who benefited or what made it better. When nostalgia becomes concrete in proposals affecting women, women are framed mainly as wives, mothers, and helpmates whose value is tied to domestic and reproductive work. This framing is harmful because it arbitrarily narrows the activities available to women to create meaning in their lives. The harm comes from pushing alternatives out of reach and enforcing traditional roles as social or moral norms. Christian nationalist messaging makes the vision explicit by claiming women’s worth lies in reproductive capacity and by portraying domestic labor as divinely designed. Tradwife and momfluencer aesthetics package the theology into lifestyle branding centered on home-centered performance.

"Elsewhere, he preaches, "Godly women want to feed their men. Godly women are designed to make sandwiches. When women were granted the right to vote, we were so muddled, we thought we were giving the franchise to women when we were in fact taking it away from families." On social media, tradwife and momfluencer aesthetics translate this political theology into a lifestyle brand with immaculate kitchens, vintage dresses, slow living, and a constant stream of homemade bread, ja"

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