"Window-shopping and romantic window-shopping are enjoyable in the short term but rarely have long-term effects, as they are typically superficial. Still, because window-shopping can boost our well-being, it may have cumulative value-people are, after all, looking "for the best deal in town." Shopping is an extrinsic activity, measured by efficiency; people want to pay as little as possible for superior merchandise. Window-shopping, by contrast, is driven by intrinsic curiosity-a relaxing, no-strings-attached experience."
"Romantic dating resembles shopping: Both are goal-directed activities aimed at obtaining something desirable. A key component of dating, like shopping, is searching for a suitable object-whether a person or a product. Success depends on efficiency: finding the optimal choice while investing minimal resources (time, money, effort). Yet, like window-shopping, some forms of dating have intrinsic value, with no intent to "purchase" or commit."
Romantic dating mirrors shopping as a goal-directed activity aimed at obtaining something desirable. Shopping is extrinsic and measured by efficiency, while window-shopping is driven by intrinsic curiosity and provides a relaxing, no-strings-attached experience. Window-shopping and romantic window-shopping produce short-term enjoyment and are typically superficial, though repeated curiosity can boost well-being cumulatively. Curiosity generally broadens horizons and develops capacities, but sometimes avoiding information yields better outcomes. Women tend to enjoy window-shopping more than men, while men enjoy romantic window-shopping more than women. Determining which romantic doors to leave open or close remains difficult.
Read at Psychology Today
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