"YouTube's unskippable ads are out of control, but one country just stepped in to push back. A country has introduced new rules that dramatically limit how long unskippable video ads can run on platforms like YouTube. The move targets long, forced ads and also bans delays when closing static ads. While ads fund creators on the platform, the regulation aims to rein in practices that many users feel are seriously hurting the viewing experience."
"Vietnam is reportedly limiting unskippable ads on YouTube and other online platforms to five seconds. That means any video ads or ads with moving images will have to be made skippable after five seconds. Vietnam News reports that these new rules go into effect in the country starting February 15. Moreover, the new regulation also prohibits platforms from forcing people to wait before closing static ads."
Vietnam has introduced rules limiting unskippable video ads on platforms like YouTube to five seconds, effective February 15. Any video or moving-image ad must become skippable after five seconds, and platforms are prohibited from forcing users to wait before closing static ads. The regulation targets long, forced ads that harm the viewing experience while acknowledging that ads fund creators. YouTube currently runs unskippable commercials up to 30 seconds and users can avoid ads via YouTube Premium, but those options are not feasible for everyone. The rules have generated positive reaction from users seeking similar protections.
Read at Android Authority
Unable to calculate read time
Collection
[
|
...
]