Why Japan is about to run out of its favorite beer
Briefly

Why Japan is about to run out of its favorite beer
"Asahi Group Holdings said in a news release on September 29 that it was "experiencing a system failure caused by the cyberattack, affecting operations in Japan." According to several news outlets, the attack halted Asahi's production in a majority of its 30 production facilities in Japan, and the company has been unable to resume operations since September 29. In the release, it added that while no leakage of customer data had been confirmed, its order and shipment operations in Japan had been suspended."
""The system failure is limited to our operations within Japan," it said in the release. The company said it had no estimated timeline for recovery. Asahi Group Holdings, which is known for its Asahi Super Dry beer and also owns the Italian beer brand Peroni, is based in Tokyo. The company reported first-half 2025 sales of 1,360 billion yen, or about $9.24 billion."
Asahi Group Holdings experienced a system failure on September 29 caused by a cyberattack, disrupting operations across Japan. Production was halted at a majority of the company’s 30 Japanese facilities, and order and shipment operations in Japan were suspended. Call center operations and customer service desks were paused. No leakage of customer data had been confirmed, and the company provided no estimated timeline for recovery. The company is known for Asahi Super Dry and owns Peroni. First-half 2025 sales were 1,360 billion yen (about $9.24 billion). Retailers warned of impending shortages in stores like Family Mart and 7-Eleven.
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