"At Davos, Canadian prime minister Mark Carney warned that the "post-Cold War rules-based international order" is no longer holding, and that countries must "take on the world as it is, not the world we wish to see." That admonition applies even more forcefully to CEOs. Their corporate strategies built for yesterday's order are now exposed to risks they no longer control."
"For three decades, American multinationals operated on a quiet assumption: that geopolitics would remain largely external to commercial decision-making. That assumption survived the 1990s and 2000s even as cracks appeared in the global trading system. Today, it is not merely outdated but dangerous. What companies are experiencing is not a sudden rupture, but the accumulated effect of trends that have been visible for years. What is striking is how many firms remain organised as if those trends never mattered."
Events at Davos signaled that geopolitical shifts now penetrate corporate decision-making and increase risks for CEOs. Canadian prime minister Mark Carney warned that the "post-Cold War rules-based international order" is eroding and urged countries to "take on the world as it is, not the world we wish to see." The long-standing corporate assumption that geopolitics would remain external is now outdated and dangerous. Companies face the cumulative effect of long-visible trends while many firms remain organized as if those trends were irrelevant. Europe and Canada are deepening economic engagement with China even as the United States uses tariffs, industrial policy and reciprocity to reshape economic alignment. Allies are hedging rather than rejecting the United States. Under Xi, Beijing has reduced dependence on Western goodwill while building asymmetric leverage across industrial capacity.
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