"In its annual Year in Search report, Google analyzed billions of queries to identify the top search terms, as well as the most popular travel-related topics of 2025. The lists offer a real-time snapshot of how people were thinking about travel, how they were planning trips and where they wanted to go. According to Google's data, travelers spent the year searching for topics like weekend getaways, family-friendly activities, solo travel, best bookstores and more. Here's what you need to know."
"Bilbao took the top spot as the most searched-for destination of 2025. In fact, Spain stood out more than any other country on the list, claiming four of the top 10 most searched destinations in 2025. Other Spanish locations on the list included Santander (No. 4), Ibiza (No. 5) and Malaga (No. 7). Barbados was the second most searched destination of the year, buoyed by increased flight options and anticipation around new hotel openings. Coming in No. 3 was Dubai,"
Google's Year in Search analyzed billions of queries to reveal leading travel searches and planning patterns in 2025. Travelers looked for weekend getaways, family-friendly activities, solo travel options, and best bookstores. Bilbao emerged as the most searched destination, and Spain secured four top-ten slots including Santander, Ibiza, and Malaga. Barbados ranked second amid increased flight options and new hotel anticipation. Dubai ranked third as a major leisure hub. Other notable destinations included Kraków, Reykjavík, Basel, and Düsseldorf. Search interest favored places perceived as safe and offering a high quality of life.
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