"As Bangladesh heads toward its 13th National Parliamentary Election on February 12, 2026, campaigning is moving beyond street processions and public rallies into the digital sphere. Social media, especially Facebook, TikTok, X (formerly Twitter), and YouTube, has emerged as a key arena where political messages are crafted, debated, and pushed to wider audiences. What was once considered an informal extension of political communication has now evolved into a core campaign tool, reflecting broader changes in voter engagement and media consumption across the country, mostly via accessible mobile phones."
"According to the "state of digital" in Bangladesh in 2026 report, Bangladesh had 186 million active mobile connections, about 105 percent of the population. The same report mentions that 82.8 million people, or 47 percent of people, use the internet, and 64 million use social media, mostly Facebook, TikTok, and YouTube. Social media takes center stage as campaign strategy Political parties and candidates in Bangladesh are now heavily investing in online outreach. According to a report by the Daily Sun, social media campaigning has become a key component of election strategy, complementing traditional grassroots mobilization."
Campaigning in Bangladesh is shifting from street processions and public rallies to digital platforms such as Facebook, TikTok, X, and YouTube. Mobile access drives this shift: 186 million active mobile connections and widespread smartphone use enable broad reach. Approximately 82.8 million people use the internet and 64 million use social media, with heavy engagement among 13–34-year-olds. Political parties and candidates now invest heavily in online outreach, using videos, live streams, short posts, campaign songs, games, and interactive content to engage voters. Prominent political figures command millions of followers on Facebook, amplifying reach and influence.
Read at Global Voices Advox
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