"It's not only within the US's evangelical base that polls show Israel to be losing ground. Widespread protests across US cities and college campuses, allied to surveys from the University of Maryland and others, indicate that Israel is also losing US support across Gen Z, the left and within its traditional allies in mainstream US politics and the evangelical right. And, for Israel, that's a real problem, analysts said."
"As well as hiring Faith Through Works to target US Christians, Israel has enlisted the support of Bridges Partners to pay an undisclosed group of online influencers to improve perceptions of Israel in the US. It has also contracted another newly formed US company, Clock Tower, to try to improve its online reputation, not least by trying to reshape how artificial intelligence (AI) discussions on Israel's war on Gaza are framed."
Israel is losing support across multiple American constituencies, including evangelicals, Gen Z, the left, and mainstream political allies. Widespread protests in US cities and on college campuses coincide with polls from the University of Maryland showing declining approval. Israel has registered PR firms such as Faith Through Works as foreign agents to target American Christians. Bridges Partners has been hired to pay online influencers to improve perceptions, while a company called Clock Tower has been contracted to reshape online reputation and influence AI-related framing of the Gaza war. Analysts describe the contest for American public opinion as existential for Israel.
Read at www.aljazeera.com
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