"We're very much in the background, but we're in the background with quite a specific purpose,"
"Vision 2030"
Saudi Arabia is rapidly building a national cultural infrastructure as a central pillar of Vision 2030, moving at extraordinary scale and speed even compared with wealthy Gulf states. The country employs a wide range of Western consultancies and arts firms—McKinsey, BCG, Deloitte, Bain, AT Kearney, Barker Langham, Consulum, Brunswick Arts, AEA Consulting, Flint Culture and Havas—to develop strategy and deliver projects. These firms have shaped museum-sector strategy and helped plan dozens of new museums over the next decade, including the recently opened Red Sea Museum in Jeddah and the forthcoming Black Gold Museum in Riyadh. Consultancies often work behind the scenes, shaping visions for nationally significant projects such as AlUla and the revitalisation of historic Jeddah. Some artists and cultural professionals question the pervasive use of Western consultancies in strategy and delivery.
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