"India are looking for a new lead sponsor to replace Indian fantasy sports platform Dream11 after the government banned real-money online gaming last month, leaving the world's richest cricket board scrambling to secure new revenue. Dream11, which had signed a three-year contract worth about 3.6 billion rupees ($44m) running through 2026, can no longer sponsor the national team after the central government banned real-money online games as well as their promotion, including fantasy sports."
"that the board is seeking 35 million rupees ($397.6k) per match for bilaterals, and 15 million ($170.4k) per match for India's fixtures in International Cricket Council and Asian Cricket Council tournaments in a three-year sponsorship cycle. Over an estimated 140 games in the 2025-28 cycle, the BCCI expects to generate about 4.52 billion rupees ($51.3m), about 940 million ($10.7m) more than under Dream11's deal, which was 3.58 billion ($40.7m) for the period July 2023 to March 2026 an uplift of more than 20 percent."
India's ban on real-money online gaming and promotion, including fantasy sports, terminated Dream11's three-year contract as the national cricket team's sponsor. Dream11 had a deal worth about 3.6 billion rupees running through 2026 and can no longer sponsor the national team after the central government's ban and the Promotion and Regulation of Online Gaming Bill 2025. The BCCI set a September 16 deadline for new bid submissions and may begin the Asia Cup without a front-of-shirt sponsor. The board is seeking 35 million rupees per bilateral match and 15 million per ICC/ACC match, aiming to generate about 4.52 billion rupees over 140 games in 2025-28.
Read at www.aljazeera.com
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