Jake Paul's Joshua fight is all about fame and bluster, money and eyeballs | Jonathan Liew
Briefly

Jake Paul's Joshua fight is all about fame and bluster, money and eyeballs | Jonathan Liew
"Could get his jaw broke, his head smashed in, side of his head caved in, God forbid he could get a brain bleed, says Carl Froch on his YouTube channel. It could be the end of him. It could be his last day on Earth, David Haye tells Sky News, with the sort of apocalyptic glare I try to give my children when they want to jump in a muddy puddle."
"Jake Paul is going to be fine. Jake Paul: structurally unharmed. Jake Paul will gurn for the celebrities at ringside maybe Lionel Messi, maybe Snoop Dogg, maybe the Hawk Tuah girl and at one point he will almost certainly drop his arms to his sides and dare Joshua to hit him. Jake Paul will hang in there. Obviously Jake Paul will eventually lose, and there may even be some cartoon blood spat in the process."
There is widespread concern for the wellbeing of 28-year-old YouTube celebrity Jake Paul ahead of his announced fight with Anthony Joshua. The mismatch is emphasized by Paul's non-heavyweight status, a record consisting mainly of novices and older opponents, and an unrefined, erratic fighting style. There are warnings about severe injury risk. Nevertheless, the likely outcome is a publicity-rich spectacle: Paul will withstand punishment, perform for celebrity attendees, eventually lose, possibly bleed theatrically, then embrace Joshua, receive praise as a 'warrior', and emerge with heightened profile and continued ability to monetize fame.
Read at www.theguardian.com
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