"The Indian government has asked all quick-commerce platforms to drop the controversial "10-minute delivery" promise amid concerns over worker safety, sources told the BBC. The decision follows discussions between the federal labour ministry and company officials after a recent nationwide strike by delivery riders over dangerous working conditions. The discussions involved major brands like Zomato, Blinkit and Zepto, which allow urban shoppers to order groceries and a range of items - including electronics and household supplies - within minutes."
"Last month, thousands of delivery workers went on strike, demanding fair wages, dignity and safer conditions. While the disruption to customers was limited, the protest sparked a fierce debate about the human cost of such a service in one of the world's fastest-growing digital economies. Following the strike, a closeddoor meeting was held in which the government urged quickcommerce companies to stop promoting tight delivery deadlines, a labour ministry official told the BBC on condition of anonymity."
The Indian government has asked quick-commerce platforms to stop advertising "10-minute" delivery promises amid worker safety concerns. Federal labour ministry officials met company representatives after a nationwide strike by thousands of delivery riders who demanded fair wages, dignity and safer conditions. Major brands such as Zomato, Blinkit and Zepto were involved. Some platforms have removed explicit "10-minute" claims from marketing, while app-estimated delivery times under ten minutes still appear in some locations due to nearby dark stores. The government urged companies to avoid promoting tight delivery deadlines, and compliance remains uncertain.
Read at www.bbc.com
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