I'm the CEO of a tourist company in Greenland. Trump's interest in Greenland used to be good for my tourism business. Now people are postponing their trips.

"About three and a half years ago, my friend Isak and I traveled along the west coast of Greenland to explore. We both love spending time outdoors - Isak is an expert in Arctic hiking and hunting, and I love fly fishing. We're also outgoing, and wherever we went, people seeking tourist opportunities would ask us if we wanted to be their guides. That made us realize there was a gap in the market for adventure tours that we really wanted to exploit."

"There are a lot of different tourist companies in Greenland. It's actually a highly competitive market, and you have to find a way to differentiate yourself. We decided to go with more expensive, tailor-made tours for adventure-seeking clientele who want to explore the entirety of Greenland. For example, we've had customers who charter a helicopter for multiple days and go skiing in the mountains, spending upward of 20,000 pounds (about $26,000) a day."

"When Trump resurfaced the topic of taking Greenland in early 2025, we saw a rapid surge of interest in tourists wanting to visit. The attention was really good for business in the beginning because it put us on the world map and into people's subconscious. However, this entire situation with the US has raised more concerns because of what we saw in Venezuela. There's way more power behind Trump's words, which has created concerns not only among people in Greenland but the world order."

Casper Frank Møller co-founded Raw Arctic in 2024 in Nuuk to provide tailor-made, high-end adventure tours across Greenland. The company targets adventure-seeking clients looking to explore the entire country, offering services such as multi-day helicopter charters for skiing and bespoke outdoor experiences. Greenland's tourism market is highly competitive, so Raw Arctic differentiates through premium, customized itineraries and expert local guides. Renewed U.S. interest in Greenland in early 2025 produced a rapid surge in tourist inquiries and bookings. That geopolitical attention boosted visibility but also heightened local and international concerns about security and stability.

Read at Business Insider