"Facebook is testing a system that charges users for sharing web links, in a move that could prove to be a further blow to news outlets and other publishers. Meta, the social media platform's owner, said it is carrying out a limited test in which those without a paid Meta Verified subscription, costing at least 9.99 a month, can only post two external links a month."
"The test appears to involve a subset of Facebook pages and user profiles on Professional Mode, which includes features used by content creators to monetise their posts. News organisations are not included in the test. However, the move could hit newsrooms and other media publishers as it may stop their users from sharing their content. Publishers already saw a huge fall in online traffic after a Meta decision in 2023 to de-prioritise news content and switch to featuring more videos and viral, short-form content."
Meta is running a limited Facebook test that restricts users without a paid Meta Verified subscription to sharing two external links per month. The trial appears to target a subset of Facebook pages and user profiles on Professional Mode, which includes creator monetisation features. News organisations are excluded from the current experiment, but the limit could reduce social referrals to newsrooms and other publishers. Facebook deprioritised news in 2023, shifting to more videos and short-form viral content, and some measures show Facebook traffic to news sites fell 50% year-on-year in 2024. The test aims to encourage subscriptions to Meta Verified, priced from $9.99 to nearly $400 per month.
Read at www.theguardian.com
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