"The complaint alleges Meta is guilty of fraud, complicity in fraud, and preparation for fraud. Utgivarna claims Meta earns significant revenue from these ads, citing reports that internal documents estimate USD$16bn (£12.12bn) annually from fraudulent advertising. Critics argue Meta's platforms remain a breeding ground for such content despite repeated warnings, raising questions about the company's responsibility in combating online fraud."
"According to Adobe Analytics, American shoppers spent USD$11.8bn (8.92 bn) online on Black Friday, marking a new record from last year's USD$10.8bn (£8.17bn). At peak hours between 10am and 2pm, consumers were spending an estimated USD$12.5m (£9.45m) per minute, underscoring the growing dominance of e-commerce during the holiday season. Both Adobe and Salesforce highlighted the rising influence of AI, with Salesforce estimating AI-driven recommendations contributed to USD$22bn (£16.64 bn) in global sales between Thanksgiving and Black Friday. Meanwhile, in-store traffic data remains mixed: RetailNext reported a 3.4% decline nationwide, while Pass_by reported foot traffic up 1.17%. Similarly, UK high streets saw fewer visitors on Black Friday, with overall footfa"
Utgivarna, a group of Swedish publishers, filed a police complaint against Meta CEO Mark Zuckerberg accusing Facebook of enabling fraudulent ads that impersonate journalists. The complaint alleges fraud, complicity in fraud, and preparation for fraud, and cites internal estimates that Meta earns about USD$16bn annually from fraudulent advertising. American shoppers spent USD$11.8bn online on Black Friday, a record, and AI-driven recommendations were estimated to contribute substantially to global sales. In-store footfall showed mixed results in the US and declined on UK high streets. Ad Net Zero marked five years and unveiled a global strategy.
Read at Exchangewire
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