X shares data on women's usage trends

"X shared an overview of the main topics that women users dominate, with Pop culture and Leisure leading the discussion focus. That's a pretty broad umbrella, though X also said that women users also lead the way on discussions around TV shows and music trends. X also provided a demographic split for women users, with millennials dominating the discussion."

"X said that discussion of the 2026 WNBA All-Star game saw a 33% increase in impressions versus the 2025 game, while Alyssa Liu's recent gold medal-winning performance at the 2026 Winter Olympics drove a big spike in overall Winter Olympics discussion. The latter may be a key driver behind the broader sports discussion spike."

"Musk ran a poll over the weekend which asked X users whether they've ever purchased anything based on an X ad. The result was that 88% of respondents indicated that they had not, which is not a great endorsement of X's ad potential."

X shared demographic and engagement data for International Women's Day, revealing that women users predominantly discuss pop culture, leisure, TV shows, and music trends. Millennials represent the largest demographic segment among women users. Women's sports discussions have surged significantly, with the 2026 WNBA All-Star game generating 33% more impressions than the 2025 game, and Alyssa Liu's Olympic gold medal performance driving increased Winter Olympics engagement. These insights provide advertisers with targeting information for reaching women audiences. However, X's advertising effectiveness remains questionable, as a poll by owner Elon Musk showed 88% of respondents had never purchased anything based on X ads, despite the platform's reach to hundreds of millions of users.

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