"TikTok said that women are shaping culture in the app by pushing boundaries, and showing the world what's possible. Its slate of chosen creators provided examples of how the platform helped to empower women within their respective fields."
"On TikTok, communities including #WomenOfTikTok, #WomenOwnedBusiness, #WomenInSTEM, #WomenInSports, #WomenInGaming, and #WomenInFashion have garnered over a combined 5.7M posts on the platform, demonstrating the collective impact of women looking to build inclusive communities and foster connections on TikTok."
"TikTok said that women are also shaping how content is consumed and shared. Discussion around sport is one example, with 64% of women choosing TikTok as their go-to for sports content. TikTok also said women users accounted for 46% of global sports TikTok views in the first half of 2025."
TikTok celebrated International Women's Day by featuring eight women creators to demonstrate the platform's role in amplifying women's voices and driving cultural trends. The company emphasized how women are pushing boundaries and shaping content consumption patterns on TikTok. Communities focused on women, including #WomenOfTikTok, #WomenOwnedBusiness, #WomenInSTEM, #WomenInSports, #WomenInGaming, and #WomenInFashion, have generated over 5.7 million combined posts. Women represent 64% of users choosing TikTok for sports content and account for 46% of global sports TikTok views in early 2025. Posts in #WomenInSTEM and #WomenInFashion grew 47% and 56% year-over-year respectively. Featured creators included professional soccer player Brittany Wilson Isenhour, fashion veteran Gym Tan, and comedian Madison Humphrey, highlighting TikTok's platform value for women across diverse fields.
Read at www.socialmediatoday.com
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