OpAd expands as woman-owned ad agencies grow | amNewYork

OpAd, a woman-owned Manhattan advertising agency, acquired the woman-owned Broad Agency in Philadelphia. The acquisition closed in April, and Broad will continue operating in Philadelphia as an OpAd-owned company. OpAd employs a vast majority of women and has placed more than a billion dollars of media in the New York market, earning MediaPost Media Planning and Buying awards for public service in 2024 and 2025. OpAd specializes in media strategy and partners with in-house creative teams and agencies. The deal brings Broad’s founders and selected contract workers into OpAd. The combined capabilities provide a 360-degree advertising offering, with founders viewing the move as a way to expand resources and improve long-term care for work in market.

"Manhattan-based OpAd, a woman-owned advertising agency whose work ranges from Broadway to hospitality and healthcare, has acquired the Broad Agency, a woman-owned agency in Philadelphia. The expansion by 1450 Broadway-based OpAd, led by CEO Chelsea Derrico, comes against the backdrop of a small, but growing number of ad agencies owned and led by women. OpAd, which includes a vast majority of women on staff, in April closed on the acquisition. Broad will continue to operate in Philadelphia as an OpAd-owned company."

"OpAd has placed more than a billion dollars of media in the New York area market and won MediaPost's 2024 and 2025 Media Planning and Buying Award Winner for Public Service. Founded in 2004, with offices in Manhattan and Albany, OpAd specializes in media strategy and buys done in partnership with in-house creative departments and agencies. The deal with the Broad Agency, founded in 2021 by Kristen Sachs and Hannah Dillon, brings the founders on board as well as contract workers for specific projects."

"Women of OpAD + Broad, Chelsea Derrico (OpAD), Hannah Dillon (Broad), Dessy O'Keefe (OpAD), Christina Riccitelli (OpAD), Paige McGovern (OpAD), Kristen Sachs (Broad) Broad gives OpAd a 360-degree ability, letting it not only partner, but provide a full package of advertising services from design to strategy and execution. We have an it takes a village' mentality, said OpAd CEO Chelsea Derrico. Aligning yourselves with those who can complement and amplify. It's not just one plus one equals two, but three or more."

"The Broad Agency founders see the acquisition as a way to grow their resources and reach. We've built something we're incredibly proud of, and now we get to take it further, Kirsten Sachs said. Hannah Dillon sees this as an opportunity to build work that is not just well made at launch, but well cared for as it lives in market. OpAd has done work for companies such as Wodify, Gravity Haus, Brandywine Realty Group, Spread Bagelry, Project Bread, Tanto"

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