Recent data reveals a notable trend: an increasing number of married women are opting for solo travel. A 2024 inquiry from Booking.com showed over 54% of women expressed interest in solo trips. Notably, 60% of solo travelers from Road Scholar were married women. While relaxing destinations remain popular, many are pursuing adventurous locations like Morocco and Colombia, driven by a desire for transformation. Industry experts assert that societal roles are evolving, prompting women to answer the 'if not now, when?' question, reflecting a significant cultural shift in travel preferences.
There's a surprising shift happening in the world of travel: more married women are booking solo getaways than ever before. According to a 2024 study by online travel agency Booking.com, over 54 percent of women surveyed said they wanted to travel solo.
I think there are multiple reasons, including the fact that women are exhausted at being defined as mothers, wives, grandmothers, career women, etc, and they're facing the 'if not now, when' question head on.
Approximately 40 percent of our clients are married women traveling solo, which is up about 15 percent over the last couple of years. The median age range is between 58 and 68 for married women traveling solo.
Many of my clients travel simply because their spouses can't or don’t want to, and there's a growing realization that solo travel can be an enriching experience.
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