"After falling to its lowest attendance last year in 30 years, he conceded it was the day with the most opportunity for growth. So last year, following a review, The Jockey Club, which owns the racecourse, decided revive Ladies Day - and figures released on the eve of the event suggest it was a good move."
"Pre-bought tickets for the day showed 33 per cent of ticket purchasers were women, compared to 25 per cent last year. The Jockey Club said it was thanks to a campaign to attract more women to the festival."
Cheltenham Festival has revived Ladies Day after a five-year absence, aiming to boost attendance on the traditionally lowest-attended day of the week-long event. The Jockey Club, which owns the racecourse, made this decision following a review after attendance fell to its lowest level in 30 years. Pre-event ticket sales data reveals 33 percent of purchasers were women, up from 25 percent the previous year, suggesting the campaign to attract more female attendees has been effective. Both men and women on the terrace welcomed the return of this traditional event, which represents one of several changes implemented at the festival.
Read at www.independent.co.uk
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