Jeewanthi Adhikari's decade-long struggle for promotion in Sri Lanka's tourism sector underscores systemic gender biases, as men with less experience often advanced faster. Her breakthrough came when she was appointed manager of Amba Yaalu, the country's first all-female staff hotel. Women comprise less than 10% of the tourism workforce in Sri Lanka, yet opportunities are emerging, particularly post-COVID, allowing women to lead and innovate. Natalia Bayona from UN Tourism emphasizes a swift evolution in the industry towards gender equality, suggesting that women run businesses with unique skills fostering a humane approach to tourism.
Adhikari's promotion journey highlights the challenges women face in the tourism industry, as she was often overlooked in favor of less experienced male colleagues.
Successful women in the sector, like Adhikari, break the mold, leading the charge for gender equality in Sri Lanka's tourism industry, which is crucial for future growth.
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