Tradwife generation: THIRD of Gen Z men think wife should obey husband

"It is deeply concerning to see traditional gender norms persisting today, and more troubling still that many people appear to be pressured by social expectations that do not actually reflect what most of us believe. Our data reveals a striking gap between people's personal views, which are far more progressive, and what they imagine society demands of them."

"This gap is particularly pronounced among Gen Z men, who not only appear to feel intense pressure to conform to rigid masculine ideals, but in some cases seem to also expect women to retreat to more traditional ways of being."

"When asked whether a woman should always obey her husband, 31 per cent of Gen Z men agreed, compared to 13 per cent of Boomer men, revealing that young people today are more likely to hold traditional views on gender roles than those in older generations."

A King's College London study surveying 23,000 people across 29 countries found that Gen Z men hold more traditional gender role views than older generations. 31% of Gen Z men agree wives should obey husbands, compared to 13% of Boomer men. The 'tradwife' trend, popularized by social media influencers like Nara Smith and Hannah Neeleman, has gained significant momentum. Researchers identified a gap between people's personal progressive beliefs and perceived social expectations. Gen Z men experience intense pressure to conform to rigid masculine ideals and expect women to adopt traditional roles. This reversal of generational progress on gender equality concerns researchers studying evolving social attitudes.

Read at Mail Online