"3 in 5 women on Reddit plan to buy a new car in the next two years, and 1 in 4 are looking to buy within 6-12 months.This isn't future demand - it's happening right now, and new buyers enter the market daily. They're bringing their purchasing power and influence directly to Reddit's conversations, where shortlists are being created and validated in real time."
"Reddit also notes that the majority of female car buyers want to see car brands share details about makes and models, while they also view auto communities as valuable sources of information on key elements."
Sixty percent of women on Reddit plan to buy a new car within two years, and twenty-five percent plan to buy within six to twelve months. This demand is current, with new buyers entering the market daily. Female Reddit users bring purchasing power and influence into platform conversations, and they contribute to real-time shortlist creation and validation. Most female car buyers want car brands to provide detailed information about makes and models. These buyers also regard automotive communities on Reddit as valuable sources of information about key elements of vehicles. Brands that engage with these communities can reach active, near-term shoppers.
Read at Social Media Today
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