"OOFOS isn't just stepping into the recovery space-it's rewriting what support for college athletes looks like. The global leader in Active Recovery footwear has announced a first-of-its-kind program that blends physical recovery, personal branding, and paid partnerships for more than 1,500 student-athletes nationwide. By teaming up with Her Campus Media (HCM), OOFOS is making sure the next generation of athletes has the tools to thrive both on and off the field."
"At the heart of this initiative is a simple but powerful idea: athletes need more than gear-they need opportunities. Each participant in the program will receive a pair of OOFOS recovery slides, designed with the brand's trademark tech to ease stress on feet and joints. But this isn't just about feeling good after practice. Every athlete also gets a curated Team OOFOS creator kit filled with premium gear and tools to help them build their personal brands."
OOFOS, a global leader in Active Recovery footwear, launched a program that provides recovery slides, creator kits, and paid partnership opportunities to more than 1,500 college athletes. Each participant receives OOFOS recovery slides engineered to reduce stress on feet and joints, plus a Team OOFOS creator kit with premium gear and tools to build personal brands. Many athletes will receive their first paid brand partnership, gaining practical experience in content creation, branding, and entrepreneurship. OOFOS partnered with Her Campus Media to establish the Her Campus Athletic Club, connecting athletes nationwide and aligning HCM’s reach with OOFOS’s athlete-first innovation to create meaningful opportunities.
Read at stupidDOPE | Est. 2008
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