""With women's sports finally having its moment, we really wanted to be a part of that cultural conversation," said Ipsy chief marketing officer Stacey Politi. "The WNBA really is leading the way in women's sports in this moment.""
""We wanted to partner with a team that had the same values as us, which is supporting women and expression and confidence and celebrating your unique self," she said."
""The 2025 WNBA season averaged 1.2 million viewers across ESPN networks, a 5% year-over-year increase, making it the most-viewed full season ever on ESPN networks.""
Ipsy has announced a three-year partnership with the WNBA's Las Vegas Aces, becoming the official beauty partner. The partnership includes Ipsy's branding on team jerseys and court signage. Ipsy aims to engage with the cultural conversation surrounding women's sports, particularly as the WNBA gains popularity. The Aces' strong fanbase and recent championship success make them an appealing partner. Ipsy will also sponsor media events and host activations at home games during the season, which runs from May to September in 2026.
Read at Digiday
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