"There's no question that women's basketball is growing nicely, a development that we should all cheer: this year's WNBA season was the most watched ever. But it is testing credulity to suggest that the sport is growing at anything like the same speed as AI, which since 2022 has gone from the technological margins to the very center of the US economy: by some reports, AI spending accounted for half of the growth in US GDP in the first half of this year."
"Burnett's league, which he co-founded with former Skype co-founder Geoff Prentice, was briefly associated with Maverick Carter and LeBron James over the summer but that pair now seems to have been removed from the picture, and the league is emerging from stealth mode, to use a wormy bit of tech jargon, as the pure, uncut essence of bored Silicon Valley rich guy calculation."
Women's basketball is experiencing measurable growth, with the most-watched WNBA season on record. That growth remains modest compared with the meteoric rise of AI since 2022, which has moved from technological margins to the center of the US economy and reportedly accounted for half of GDP growth in early 2024. Some new sports ventures present wildly inflated claims to attract investment. Project B, a startup global women's basketball league co-founded by Grady Burnett and former Skype co-founder Geoff Prentice, briefly involved Maverick Carter and LeBron James but now appears to have shed them. The league's promotion reflects Silicon Valley-style hype and repackaging of professional athletes.
Read at www.theguardian.com
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