""It's gone from nothing to a meaningful amount," said Ryan Hoge, president of card and collectibles grader Professional Sports Authenticator (PSA), adding that the appetite for women's sports cards outside of Serena Williams and Mia Hamm barely existed three or four years ago. "Relative to all the other cards we see, it's still small, but it's got to start somewhere -- and the growth rates are outpacing a lot of other categories.""
"Over the past several years, Clark's popularity has propelled widespread interest in women's sports. The 2025 and 2024 WNBA regular seasons both were the most watched ever -- despite Clark playing in just 13 games this year because of injury. Women's professional basketball and soccer teams are commanding record expansion fees and valuations, and both professional and college athletes are signing millions of dollars' worth of endorsement deals."
Caitlin Clark achieved multiple historic basketball milestones and her trading cards set successive women's sports sale records, including $366,000 and $660,000 results. Collectibles industry leaders report growing interest in women's sports cards, with demand expanding beyond historic names like Serena Williams and Mia Hamm. PSA leadership describes the segment as moved from negligible to meaningful, with growth rates outpacing many other categories despite still being small overall. WNBA viewership reached record highs in 2024 and 2025, teams and leagues are seeing higher valuations and expansion fees, and athletes across college and pro levels are securing major endorsement deals.
Read at ESPN.com
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