"Now? Entire media outlets dedicated to centering women's sports are springing up, growing rapidly and tackling coverage themselves, including in the 2026 Milan Cortina Olympics. Alongside the historic growth of women's sports, the women's sports media ecosystem is likewise flourishing, and outlets like TOGETHXR, The GIST, Just Women's Sports, The IX Sports, GOALS and Good Game with Sarah Spain are expanding their reach."
"Everything I was seeing just felt nothing like the world I had known, Rosen said. It felt very young, very pink and glitter, a lot of lifestyle content. And I was just like, where are the sports? So Rosen built Just Women's Sports, which started as an Instagram account back in 2020 and has since grown into a prominent industry outlet with brand partners like Nike and Amazon Prime."
"The male-dominated mainstream sports media totally missed the boat on women's sports, said Brennan, a sports columnist at USA Today now covering her 22nd Olympic Games, adding that she is heartened by newer outlets doing a job that should have been done by mainstream sports media."
Women's sports are experiencing rapid, historic growth, and the women's sports media ecosystem is expanding alongside it. Entire media outlets dedicated to centering women's sports are emerging and tackling events, including the 2026 Milan Cortina Olympics. New outlets such as TOGETHXR, The GIST, Just Women's Sports, The IX Sports, GOALS and Good Game with Sarah Spain are broadening coverage. Mainstream, male-dominated sports media missed earlier opportunities to cover women's sports comprehensively, prompting women-led outlets to fill coverage gaps. Women athletes are increasingly owning and telling their stories without traditional filters. Just Women's Sports began as an Instagram account in 2020 and has since evolved into an industry outlet partnered with Nike and Amazon Prime.
Read at www.mercurynews.com
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