"Alexandra Popp has become one of the defining figures of modern German women's football. She represents more than sporting performance. She brings credibility, leadership and visibility."
"For a project like Dortmund's, a figure like Popp also signals to the wider football market that the project has serious ambitions."
"In sports economics it is widely accepted that star players increase demand and media interest. And there is certainly no debate that Popp is one of the few true stars in the German market."
Alexandra Popp, a decorated footballer, will leave Wolfsburg to join Borussia Dortmund on a three-year deal. This move signifies a homecoming for Popp, who aims to help develop women's football in Germany. Dortmund's women's team, established in 2021, is currently in the third division and aspires to reach the Bundesliga within two years. Popp's signing is seen as a statement of ambition, bringing credibility and visibility to the project, and is expected to attract fans and media interest due to her star status.
Read at www.dw.com
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