"The new space brings nearly 50 years of wine-world expertise in a design-friendly corner of SoHo. Instead of feeling like a techy showroom or your grandad's dank cellar, the shop is built to look like a warm, modern home-with terracotta arches, natural wood and soft lighting. There's also a consultation nook where staff can walk through everything from picking out perfect wine glasses to selecting a bottle for a party that won't embarrass you in front of your oenophile friends."
"The store stocks the brand's complete range of wine accessories and glassware, but its "sipping and shopping" setup is where the real fun starts. Every month, the shop will pour a featured wine selected by its editorial team. For December, that's 2023 Method Cabernet Sauvignon, the magazine's #1 Best Buy of 2025. The shop will also double as an event space, hosting tastings and partner-driven programming."
Wine Enthusiast opened a brick-and-mortar flagship at 27 Greene Street in SoHo, transitioning from its catalog and digital roots into an experiential retail space. The store features terracotta arches, natural wood, soft lighting, and a consultation nook for guidance on glassware and bottle selection. The inventory includes the brand’s full range of accessories and glassware alongside a "sipping and shopping" bar that pours a featured wine monthly—December features the 2023 Method Cabernet Sauvignon, the magazine's #1 Best Buy of 2025. The space also functions as an event venue for tastings and partner-driven programming, designed for gifting and home entertaining.
Read at Time Out New York
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