""It's in a good place," said Koryn Ternes, a consulting manager at IWSR. "It seems like the category is stabilizing.""
""overhang," she said."
"One importer he spoke to said the upcharge was closer to 30%: 15% of that is the tariff cost, and the other 15% was the combination of price increases from producers and a weak dollar."
French Champagne experienced a weak start to the export market, slipping 9.2% year-over-year in 2024, and now faces a 15% U.S. tariff. U.S. consumption between Q1 and Q3 2025 rose 3% year-over-year, while the 2020–2025 compounded annual growth rate remains flat. Inventory built up during the 2022 post-pandemic boom has created overhang that softened immediate tariff impacts for some merchants. Importer markups can approach 30%, combining tariff costs with producer price increases and a weak dollar. Alcohol consumption declines among younger Americans and middle-class budget pressure add longer-term demand uncertainty.
Read at Business Insider
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