"Now is the best time to buy premium wines in the past 25 years, says Will Harlen, managing director of Harlen Estates, a prestigious Napa Valley winery where the allocation list runs years deep. The quality of wine has improved drastically, and there's a pandemic price correction where producers are lowering their prices. But for newcomers staring at triple-digit prices, the wine world can feel impossibly daunting. Wine has more SKUs than any other product made on Earth."
"Andre Hueston Mack, a winemaker and sommelier who's worked at French Laundry and Per Se, got into wine watching old episodes of Frasier. Seriously. I learned that '61 Bordeaux was a great vintage from that show, Mack says. Now, he's one of the most followed wine educators on social media, and his philosophy echoes Harlen's. "Stop chasing names, start chasing nuance," Mack says. What makes wines great is the terroir. Focus on vari"
Now is an opportune time to buy premium wines because overall quality has risen and many producers are reducing prices after the pandemic. High-end bottles often carry triple-digit prices and a vast number of SKUs, which can overwhelm newcomers. Avoid chasing hyped labels, memorizing micro-regions, or fixating on critic scores. Prioritize learning personal preferences by tasting and by consulting a wine-savvy friend, an approachable sommelier, or a retailer who learns a customer's palate. Focus on nuance and terroir rather than names; build relationships with producers, sommeliers, and retailers to find bottles that justify an investment.
Read at www.esquire.com
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