""I think wine at its best is something that brings people together. It's part of a meal. I like the idea of our wines being part of that.""
""To me, a hobo is like a traveling, working person. I kind of romanticized that idea.""
""It's always been my goal to make wine that I personally could afford to drink. You've got to feel comfortable selling the product if you're making it.""
Kenny Likitprakong, founder of Hobo Wine Company, focuses on producing affordable wines that enhance communal experiences. His journey into winemaking began in Sonoma County, influenced by his father's winery work. After pursuing a winemaking degree at UC Davis, he established Hobo Wine, named for its romanticized view of the traveling worker. Likitprakong's pricing strategy is rooted in personal affordability, ensuring that he can comfortably sell the wines he creates, which reflects his commitment to accessibility in the wine industry.
Read at ABC7 San Francisco
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