"We do not define ourselves solely by our past but are consistently developing ProWein Düsseldorf to be the leading trade fair. Staying innovative and agile is essential, especially in a challenging market situation such as the one we are currently experiencing. The timing couldn't be more crucial. As the wine and spirits industry grapples with evolving consumer preferences, supply chain challenges, and changing market dynamics, ProWein Düsseldorf is stepping up to provide concrete solutions and fresh perspectives."
"Shape, Create, Elevate isn't just marketing speak: it's a call to action for every industry professional to actively participate in building the future of wine and spirits. At the heart of this transformation lies a completely reimagined approach to connecting buyers and sellers, featuring immersive elements, crystal-clear branding, and what organizers describe as a 'radically impactful hall concept.' The new visual identity incorporates colors from various national flags, symbolizing the event's distinctive diversity and international reach."
ProWein Düsseldorf 2026 will relaunch with a new visual identity, enhanced buyer services, and the motto "Shape, Create, Elevate" to drive sector change. The visual identity integrates colors from multiple national flags to signal broad diversity and international reach. Messe Düsseldorf positions ProWein Düsseldorf as an evolving global B2B platform that prioritizes innovation and agility amid difficult market conditions. The fair will address evolving consumer preferences, supply chain disruptions, and shifting market dynamics by offering concrete solutions and new perspectives. The program emphasizes immersive buyer-seller connections, crystal-clear branding, and a radically impactful hall concept to facilitate engagement and business generation.
Read at Food & Beverage Magazine
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