Provocativo, a premium Spanish sparkling wine brand, has recently gained traction due to the partnership with global music icon Bebe Rexha. Founded in 2021, the brand has achieved 27% year-over-year growth, thanks to its extensive direct-to-consumer reach in 40 states and an expanded retail presence in popular stores like Total Wine and Target. The collaboration with renowned winemaker Briana DiTommaso and strategic partnerships with distribution networks strengthens Provocativo's market position. As summer approaches, the brand aims to be the go-to sparkling wine for consumers seeking quality bubbly for celebrations.
Provocativo has experienced 27% YOY growth as a result of increased direct-to-consumer availability in 40 states, expanded retail distribution, and on-premise partnerships.
Leveraging Rexha's electrifying vision and unapologetic spirit, alongside 2nd-generation winemaker Briana DiTommaso, Provocativo is poised to be the sparkling wine brand of choice heading into the summer.
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