""We started as a tequila aging company. The tequila industry as a whole doesn't take that much care with the maturation process. Even the big distilleries are not putting that much attention on their añejos program.""
""There was a distillery for sale. This doctor built it and realized it's not an easy business to run. We acquired it and developed House of Rare as a solo brand being produced at the distillery.""
House of Rare, based in Mexico City, distinguishes itself in the tequila industry by focusing on barrel aging and modern architectural production spaces. The brand, founded by Miguel Ortiz, emphasizes careful maturation processes often overlooked by larger distilleries. Ortiz's passion for whisky inspired the sourcing of exotic barrels for aging tequila. The company operates a distillery in El Arenal, Jalisco, producing core expressions and limited releases. Early market reception has been positive, indicating a successful entry into the premium tequila segment.
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