"Five years ago, what started as a simple company wellness challenge transformed into a winemaking revolution that would reshape the entire non-alcoholic wine category. Today, Giesen 0% stands as the undisputed leader in premium non-alcoholic wine, celebrating a remarkable milestone that began with a single bottle of Sauvignon Blanc and has grown into a nine-wine portfolio that's capturing the attention of hospitality professionals and mindful consumers worldwide."
"When Giesen Group launched their first 0% Sauvignon Blanc in 2020, the non-alcoholic wine landscape looked vastly different. The category was fragmented, quality was inconsistent, and most offerings felt more like afterthoughts than carefully crafted beverages. But the Giesen brothers: Theo, Alex, and Marcel: saw an opportunity to apply their four decades of New Zealand winemaking expertise to create something entirely new."
Giesen 0% began as a company wellness challenge five years ago and evolved into a nine-wine portfolio led by a flagship 0% Sauvignon Blanc. The choice of New Zealand Sauvignon Blanc leveraged vibrant acidity, distinctive aromatics, and food-friendly structure that survive alcohol removal while preserving varietal expression. The 0% Sauvignon Blanc became the best-selling premium non-alcoholic wine in the United States. Giesen 0% captures attention among hospitality professionals and mindful consumers and now commands a 49% share of the premium non-alcoholic still wine segment through quality, innovation, and strategic portfolio growth.
Read at Food & Beverage Magazine
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