Alain Reboul's Earl du Bois Noble winery, situated in France's Cognac region, reflects the stringent regulations and rich heritage of winemaking. With threats of hefty tariffs from the U.S. and anti-dumping measures from China, the industry is grappling with a sharp reduction in exports. The Bureau National Interprofessionnel du Cognac (BNIC) reports a staggering loss of over $56 million per month as exports to China drop by half. Despite such pressures, Reboul refuses to diminish his land and vine investments, highlighting a long-term perspective essential for winemaking, which thrives over generations.
Alain Reboul, a seventh-generation winemaker, emphasizes the long-term dedication of planting vines for future generations despite current trade challenges facing the cognac industry.
The BNIC warned of significant job losses due to a drastic drop in cognac exports to China, urging government support to safeguard these vital positions.
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