"We are proud to return to the Nexo Dallas Open for year two of our three-year partnership and celebrate the inspiring talent, energy, and spirit of the tennis community in Dallas, said Neb Lukic, President, Luxury Sales and Marketing, Treasury Americas. At DAOU, we believe world-class winemaking and tennis share a pursuit of excellence, precision, and passion. We look forward to continuing to share the essence of DAOU through 2027, creating memorable moments that reflect the quality and elegance of both our wines and this tournament experience."
"When world-class tennis meets world-class winemaking, the result is an experience that elevates both the palate and the passion for sport. DAOU Vineyards is making its triumphant return to the 2026 Nexo Dallas Open, marking year two of a landmark three-year partnership that has redefined what experiential wine marketing looks like in the hospitality industry. From February 7-15, 2026, tennis fans and wine enthusiasts alike will converge at the Ford Center at The Star in Frisco, Texas, where DAOU will once again serve"
"The synergy between fine winemaking and elite tennis isn't accidental. Both disciplines demand an unwavering commitment to precision, passion, and the relentless pursuit of excellence: values that DAOU Vineyards has championed since brothers Georges and Daniel Daou founded the estate in 2007. This philosophy resonates deeply within the food and beverage industry, where brand experiences increasingly drive consumer loyalty and engagement. For hospitality professionals watching how premium brands activate at major sporting events, DAOU's approach offers a masterclass in experiential marketing."
DAOU Vineyards returns as the Official Wine partner for the 2026 Nexo Dallas Open, extending a three-year partnership into its second year. The winery will activate at the Ford Center at The Star in Frisco, Texas, from February 7-15, 2026, welcoming tennis fans and wine enthusiasts. The partnership links fine winemaking and elite tennis through shared values of precision, passion, and pursuit of excellence established by founders Georges and Daniel Daou in 2007. DAOU's hospitality activation, including its signature lounge, is designed to showcase experiential wine marketing and create memorable moments reflecting the quality and elegance of the wines and the tournament.
Read at Food & Beverage Magazine
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