"A millennial pop-punk icon known for her trademark smoky eyes and head-bopping anthems is making her debut on the wine stage. Avril Lavigne, the eight-time Grammy-nominated songstress of the early aughts, has partnered with Geyserville's Banshee Wines to produce a limited-release Pinot Noir from Alexander Valley. (Incidentally, Lavigne - or "la vigne" in French - means "vine" or "vineyard," a detail my high school French teacher would be delighted to know I noticed on my own.)"
"Lavigne, who has sold 50 million albums worldwide, broke onto the music scene in 2002 with the hit single "Complicated." The song catapulted the Canadian-born singer into the mainstream and has since been certified three times platinum by the Recording Industry Association of America. Named in honor of the smash hit, "Complicated," the wine is being released following Lavigne's successful North American Greatest Hits Tour, where Banshee was the official wine sponsor."
Avril Lavigne partnered with Geyserville's Banshee Wines to produce a limited-release Alexander Valley Pinot Noir named "Complicated." Lavigne sold 50 million albums worldwide and broke through in 2002 with the hit single "Complicated," which is certified three times platinum. The wine release follows Lavigne's North American Greatest Hits Tour, during which Banshee served as the official wine sponsor. The release enters a crowded celebrity-wine market that includes offerings from Meghan Markle, Jessica Biel, Kylie Minogue, John Legend and Snoop Dogg. Banshee Wines, purchased by Bill Foley in 2018, remains one of the fastest-growing U.S. labels and a five-time Impact Hot Prospect winner.
Read at Boston Herald
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