"Avril Lavigne, the eight-time Grammy-nominated songstress of the early aughts, has partnered with Geyserville's Banshee Wines to produce a limited-release Pinot Noir from Alexander Valley. (Incidentally, Lavigne - or "la vigne" in French - means "vine" or "vineyard," a detail my high school French teacher would be delighted to know I noticed on my own.) Lavigne, who has sold 50 million albums worldwide, broke onto the music scene in 2002 with the hit single "Complicated.""
"Named in honor of the smash hit, "Complicated," the wine is being released following Lavigne's successful North American Greatest Hits Tour, where Banshee was the official wine sponsor. "I rocked out with Banshee Wines backstage every night," said Lavigne. "So teaming up with the brand to produce my own wine just felt right." "Complicated" enters a competitive market, joining the ranks of other celebrity wines as many brands face challenging conditions and shifting consumer trends."
Avril Lavigne, a millennial pop-punk icon known for smoky eyes and head-bopping anthems, partnered with Geyserville's Banshee Wines to produce a limited-release Pinot Noir from Alexander Valley. The wine is named Complicated after her 2002 hit and follows her North American Greatest Hits Tour, where Banshee served as the official wine sponsor. Lavigne said she rocked out with Banshee Wines backstage every night and felt the collaboration was natural. Complicated will compete in a crowded celebrity-wine market. Banshee, purchased by Bill Foley in 2018, ranks among the fastest-growing U.S. wine brands and has won the Impact Hot Prospect award five consecutive years.
Read at The Mercury News
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