Aldi has successfully tapped into the burgeoning trend of orange wine with its Specially Selected Chassaux et Fils Sparkling Orange Wine, priced at 9.99. Following a summer of heightened consumer interest in unique wines fueled by social media, Aldi’s offering saw remarkable sales, moving nearly 5,000 bottles in its debut week and tripling sales by week two. The wine promises aromatic notes of apricot and floral tones, with a complex finish reminiscent of orange marmalade. Additionally, Aldi introduced a boxed 'chicken wine' called Le Petit Poulet Rose, further diversifying its innovative wine range.
Aldi's Specially Selected Chassaux et Fils Sparkling Orange Wine, available for 9.99, is part of a growing trend towards unique taste profiles and innovative wine offerings.
The success of Aldi's orange wine reflects a rising consumer interest in trendy beverages, with sales surging to 5,000 bottles in just the first week of launch.
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