"Croydon ranks second with 265 searches per 100,000 residents, 118.6% more than the national average of 121. With a population of 173,314, Croydon logged 460 monthly searches. Residents most often looked up "Hyrox London," "Spartan Race UK," and "Hyrox sign in." Newcastle upon Tyne ranks third with 229 searches per 100,000 residents, 89.3% above the national average of 121. The city's 192,382 residents generated 440 monthly searches, with common queries including "Hyrox events 2025," "Hyrox UK," and "Spartan Race Scotland.""
"A new study based on Google search data reveals that Manchester recorded the highest fitness event-related search interest in the UK. The research by global sports insights platform Smart Betting Guide analysed monthly Google search volumes for fitness event-related terms, including "Hyrox UK," "Hyrox London," "Hyrox Manchester 2025," "Hyrox tickets UK," "Spartan Race London," "Spartan Race UK," and "fitness competitions UK" across 50 UK cities."
Monthly Google search volumes for fitness event-related terms were analysed across 50 UK cities and adjusted using 2025 population figures to identify per-capita interest. Manchester recorded the highest rate at 384 searches per 100,000 residents, 217% above the national average of 121, equating to about 1,520 monthly searches among 395,515 residents. Croydon logged 265 searches per 100,000 and 460 monthly searches from 173,314 residents. Newcastle upon Tyne reached 229 searches per 100,000 and 440 monthly searches from 192,382 residents. Frequent search terms included Hyrox and Spartan Race variants, indicating strong demand for fitness competitions and event tickets.
Read at Business Matters
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